Waves first opened its doors in Bridgehampton, New York in July 1980. Situated in one of the country’s most celebrated summertime destinations, the family-owned and operated shop quickly became a mainstay for local Hamptonites and curious visitors alike looking to up their style game during the warmer months.
In 2011, Ariana Li, daughter of the original founder, took over and evolved the already- covetable Waves fashion roster. Ariana incorporated her penchant for bright, bold fashion into a smart mix of cool beachwear, effortless knits, easy denim, and smile-inducing statement accessories. Hers are clothes for finding adventure, for going from beach to street while turning heads along the way. So go ahead—dive in, catch a wave and dress for sun- seeking all year.